If you’ve been buying terpenes, odds are you’ve been buying them wrong this entire time. My name is Drew, owner of MrExtractor.com, and I am here to explain to you the right way to buy terpenes, in this week’s episode: “How To Buy Terpenes” from The Terpene Institute.

My name is Drew, owner of MrExtractor.com. I was one of the first people in the world to offer cannabis profiles to the cannabis industry. And if anybody knows about buying and selling terpenes, it’s me. My terpenes have been in millions of pens across the country for years. We’re in stores all across the country, and I’m here to tell you how to correctly buy terpenes.

Now, what I’ve seen over the years is that people normally buy terpenes in one of two ways: they will either go by the strain name, which is okay, or they will go by what the bottle smells like. Now, purchasing by what the bottle smells like is the absolute worst way to purchase terpenes ever. A lot of companies play off of that by making terpenes that smell good in the bottle, but that’s just not the way it works. So check this out.

This bottle of terpenes right here was the combination of about 20 different terpenes. Now terpenes are basically a liquid, and every liquid has an evaporation point. When you open up this bottle, you’re going to smell a substance. What you’re smelling is not 20 different terpenes evaporating off to smell like cannabis. You’re smelling whichever terpenes evaporate off at room temperature.

Now, they’re going to evaporate off at different rates at room temperature. Some terpenes don’t evaporate off very much at room temperature, some evaporate a lot. So what you’ll smell is just a combination of a few evaporating off at 80 degrees.

One of the differences between our profiles and other companies’ profiles is our profiles are specifically created to have all of those 20 terpenes evaporate off at the right combination, at the temperature of a vapor pen. Those are significantly higher, like maybe 400, depends on the pen, right? 400 degrees or something, right?

Here’s the difference: the terpenes that are in this bottle may flash off quite a bit, creating a stronger lemon smell in the pen than you would normally smell in the bottle. Or you have one terpene in here that’s really volatile at 80 degrees, so when you open the bottle and smell it, it smells just like that one terpene. So what you have is a situation where you’re gonna open this bottle and smell it, you’re probably gonna smell like four different terpenes. And they’re gonna combine into something completely different than those same 20 terpenes evaporating off at a much higher temperature, combining into the smell of cannabis.

And that is the main difference between our company and other companies. You need to watch the video on why you cannot recreate cannabis profiles based on just the laboratory analysis. Also, that’ll explain it to you a lot more in depth, okay? I handcraft these profiles so that when you are smoking it into a pen, it tastes exactly like the strain smells. And you’ve got a lot of different things that are going on there.

For one, taste and smell are two completely different things. When you taste the taste of cannabis burning, you’re getting things like terpenes, but you’re also getting plant material, you’re getting trichomes, you’re getting a lot of other things that are not in distillate and terpenes blended together. So, you’re gonna have a totally different experience.

So if you were to take this bottle again, open it in a store and smell it, it’s gonna smell like one thing. When you put it into a pen and you vape it, it’s gonna taste completely different. If you formulate it to work that way, like we do, you get a pleasant experience at the end. If you take this and just go off a lab analysis, there’s no room for creative interpretation. It’s not gonna taste good. That’s why many terpene companies taste like perfume and don’t taste good.

A lot of companies will formulate it just to smell it in the bottle, but again, once you vape those things off, it tastes bad. So always, always, always, if you are gonna buy terpenes, you have to taste them, because that’s really what’s important.

Now your customers — a lot of you are running businesses out there — your customer will never, ever take your bottle of terpenes, open it up, and smell it, okay? That’s how you’re buying it, but your customer wouldn’t ever actually experience that. What your customer will experience every time is they’re gonna take that pen and hit it, and there is a definite scientific difference between the two.

When you are buying terpenes, you need to take every single terpene profile, mix it in the final end result, and hit it before you buy it. That is what makes us different. We have Terpene Labs set up across the country. You can go into the Terpene Lab, you can smell the bottle, you can hit the pen, and you can buy it based on what your customer will experience. And that is the difference between us.

We also have a data sheet set up on every single one of the terpene profiles that we sell that explains exactly what the bottle smells like versus what it actually tastes like. We also have a three-person panel set up right here. We have someone who hits it, explains it, and I sit here and smell it, explain it. So there’s a lot of different ways on how you can accurately buy terpenes.

So remember this: if you are at an expo, or you’re at a store, and someone says, “Here, smell this,” it’s worthless. It means nothing. And obviously you can change the name of anything. That’s just a given. You shouldn’t be putting names — it’s almost irrelevant. I can call this Bubble Kush, OG Kush, and whatever Kush in the world, doesn’t matter. What matters is if it tastes right, okay?

So, go check our data sheets on every single one. Go to MrExtractor.com. We have a data sheet listed for every single product we sell, based on what it tastes like. You can go to the Terpene Labs and try them out there, all right?

Thank you for watching. My name is Drew, owner of MrExtractor.com, and go to some of the other videos of The Terpene Institute. We are here to teach you common-sense understanding of terpenes so that you can make money from them. I’ll see you there.